KAI.com PR Front Battle Plan

A company with excellent products but no media momentum = no investor interest = no fundraising. A company with average products but massive media momentum = investors queuing for due diligence = funding secured. There are no beaten paths in this industry. No reference models. No “industry veterans” know the answer. The only source of truth = coverage in the public news world. News is the reality that will happen in the future. Chelsa’s rise from PR intern to Acting CEO is no accident. The news front is KAI’s primary battlefield, not a support department. KAI.com News Front Warfare Plan | Confidential 二、5000篇的构成矩阵 / II. THE 5,000-ARTICLE COMPOSITION MATRIX 层级 / Level

Qty

English Matrix Type & Target

Core Depth

Cover stories, deep interviews, industry white papers. Target: Define domain discourse power.

Authoritative

Caixin / 36Kr / LatePost / TechCrunch / Wired tier. Target: Build industry recognition.

Industry Wide

Tech media, finance media, AI vertical media. Target: Create information density.

KOL Ignition

YouTube

WeChat Accounts / Zhihu / Jike / Xiaohongshu / Douyin / YouTube. Target: Penetrate social segments.

Long-tail Ammo

SEO content, syndication, multi-lingual distribution, report citations. Target: Search engine dominance.

Global Front

English / Japanese / Arabic / Spanish media coverage. Target: Global investor reach. 合计 / Total

Comprehensive coverage, market ignition. 三、九大新闻战役 / III. THE NINE MAJOR PR CAMPAIGNS

KAI.com News Front Warfare Plan | Confidential

Campaign 1: Positioning Manifesto June 14-16 Ammo: 300

Nasdaq》

Core Message: “The global Nasdaq for digital token transactions—KAI.com officially debuts” 30 top-tier media outlets simultaneously publish brand upgrade reports. By-lined article by Chelsa: “Why Tokens Need Their Own Nasdaq”. Global distribution of bilingual press releases via PR Newswire. Preset Headlines: • “KAI.com: To Become the Nasdaq of the Digital Token Era” • “After LLMs, the Next Trillion-Dollar Market is Token Trading”

Campaign 2: Pain Point Strike June 16-18 Ammo: 500

Core Message: “The LLM Tokens You Bought Are Being Exploited by Unfair Terms” Deep Investigation: “The Invisible Exploitation of LLM APIs—Expired, Non-refundable, Non- transferable Tokens”. User Perspective: “Bought 1M Tokens, Used 300k, Where Did the Remaining 700k Go?” Comparison: Infographics mapping Token validity across major AI vendors. Strategy: Drive a “victim narrative” -> position KAI as the ultimate solution. • • • • • • • • • • • • KAI.com News Front Warfare Plan | Confidential

Campaign 3: July 2nd Conference Teaser June 18-22 Ammo: 800

Core Message: “1,200 Institutions, 3,000 Token Categories: The World’s First Digital Token Trading Conference” Release attendance lists in batches (“Top 300” Listicle series). Guest quote teasers (“Keynote speaker XXX confirmed to attend”). Countdown posters (1 per day, amplified by 30 targeted KOL groups).

Campaign 4: Building Chelsa’s Personal IP June 20-25 Ammo: 300

Core Message: “From PR Intern to Acting CEO of the Digital Era’s Nasdaq—Chelsa’s Unconventional Rise” Profile Interview: “News is the Future—How a Post-90s Leader Leveraged 5,000 Articles to Unlock $500M”. Audio/Video Matrix: Secure 5-8 feature slots on top-tier tech/business podcasts. Professional Networks: Trigger massive career discussions on LinkedIn and Maimai. Narrative: Chelsa is not an administrative CEO. She is the Commander-in-Chief of the PR Front. This narrative itself is news. • • • • • • • • • • • • KAI.com News Front Warfare Plan | Confidential

Campaign 5: Founder’s Thought Bomb June 22-28 Ammo: 400

Core Message: “Digital Token Economy = The Ammunition Supply Chain for the Ultimate Cognitive War” By-lined essay by Begger: “The Ultimate Cognitive War—Why Token Trading is the Infrastructure for Humanity’s Next Civilization War”. Multi-perspective: Split into Academic, Commercial, and Mass audience editions. Stoke Debate: Invite 10 renowned scholars/ KOLs for critiques (Controversy = Distribution).

Campaign 6: Institutional Endorsement June 25-30 Ammo: 400

Core Message: “Institution XXX Confirmed to Join KAI’s First-Round Due Diligence” Strategic Leaks: Selectively release due diligence updates (“Insiders report Sequoia, Hillhouse, and a16z have initiated DD on KAI.com”). “Bidding War” Narrative: Frame intense competition among global giants for the lead investor slot. Analysis Report: Release deep-dive analysis: “Why KAI.com is Valued at $5 Billion”. • • • • • • • • • • • • KAI.com News Front Warfare Plan | Confidential

Campaign 7: Product & Tech Ammunition June 25-July 1 Ammo: 500

Core Message: “KAI Trading Engine Beta Online— Real-time Token Quotes, Dynamic Wave Pricing, One-click Transfer” Product Reviews: Mobilize 100 tech KOLs for Beta testing and hands-on reviews. Technical Breakdown: Publish deep architecture insights: “The Three-Tier Exchange Architecture of KAI”. Efficiency Metrics: Use comparison charts showing KAI’s radical efficiency leaps over traditional API purchasing.

Campaign 8: International Front June 20-July 2 Ammo: 1000 核心信息：“The Nasdaq of Digital Tokens is Born in China” 英文媒体：TechCrunch, Wired, The Information, VentureBeat 全面锁定 日文媒体：Nikkei Asia, Bridge, THE BRIDGE 建

Core Message: “The Nasdaq of Digital Tokens is Born in China” English: Lock in TechCrunch, Wired, The Information, VentureBeat. Japanese: Secure Nikkei Asia, Bridge, THE BRIDGE to establish East Asian presence. Arabic: Top Middle East tech outlets (targeting the computing + energy + capital hub). Spanish: LatAm tech media targeting high- growth emerging AI markets. • • • • • • • • • • • • • • KAI.com News Front Warfare Plan | Confidential

Campaign 9: July 2nd 24-Hour Saturation Bombing July 2-3 Ammo: 800

Twitter Trending Core Message: “KAI.com Officially Lists 3,000+ Digital Tokens, Signs $500M First-Round Funding” 24/7 Saturation: Continuous live streaming + real-time flash news (1 update per minute). Signing Ceremony: High-impact, multi-angle coverage of the $500M contract signing. Speech Breakdown: Dissect every keynote into independent viral quotes and spin-off analyses. Trend Domination: Aggressively push onto Weibo Hot Search, Zhihu Hot List, and Twitter Trending. 四、每日弹药投放节奏 / IV. DAILY AMMUNITION DEPLOYMENT CADENCE

Conference Day)

Post-Campaign Maintenance: 200 articles/week × 12 weeks to sustain high information density until the financing officially closes. • • • • • • • • KAI.com News Front Warfare Plan | Confidential

INSTITUTIONAL INQUIRIES

Investor Information & Decision Funnel

1. Investor spots 5+ articles on KAI from entirely different sources ↓
2. Curiosity piqued → Google searches KAI → Finds 2,000+ results → Recognition established ↓
3. Reads deep coverage / authoritative analyses → Triggers acute FOMO (Fear of Missing Out) ↓
4. Proactively contacts KAI Investor Relations → Schedules due diligence ↓
5. Evaluation → formal due diligence → Final investment execution Key Metric Backing: • An individual investor requires exposure to 7-12 articles across channels before reaching a decision threshold. • 5,000 articles total → at a conservative 5% reach = 250 articles seen by any single investor. • If 20% of those 250 are deep-dives = 50 high- conviction pieces → Far exceeding the required threshold. KAI.com News Front Warfare Plan | Confidential 六、执行团队 / VI. EXECUTION TEAM MATRIX

Core Responsibilities (EN)

Commander-in-Chief Chelsa

Overall campaign orchestration, narrative control, and high-level crisis management.

Chinese Media

(3 FTEs to hire)

Maintain relations with 30 core outlets, handle press releases and interview bookings.

International Media

(2 FTEs to hire)

Manage PR Newswire, global tech publications, and multi-language content localization.

KOL Operations

(2 FTEs to hire)

Coordinate deep partnerships with 100+ tech KOLs, driving community and viral growth.

Content Factory

(5 FTEs to hire)

Produce 30 original pieces + 100 repurposed/syndicated articles daily.

Data Analytics

(1 FTE to hire)

Monitor daily PR coverage metrics, track investor touchpoints and pipeline conversion. KAI.com News Front Warfare Plan | Confidential 七、预算框架 / VII. BUDGET FRAMEWORK 项目明细 / Item Description

Collaboration ¥900,000

Distribution ¥200,000

Localization ¥400,000

Success is not defined by the raw number of 5,000 articles. It is: Before July 2nd, at least 50 investment institutions actively reach out for due diligence because they “repeatedly see KAI in the news.” If achieved—the war is won. If not—no matter how many articles are printed, it is merely noise. KAI.com News Front Warfare Plan | Confidential 九、核心信念 / IX. CORE BELIEFS

There are no beaten paths in this industry. No reference models. The mouths of “industry veterans” only speak of the old world. The only source of truth for the new world = coverage in the public news world. News is the reality that will happen in the future.

KAI’s fundraising will not come from private referrals or old relationships. It will come from a tsunami of trust built through public media momentum. This is exactly why Chelsa is the Acting CEO. This is exactly why 5,000 articles are worth far more than 5,000 lines of code.

This document was compiled by New Feishu Assistant under the strategic guidance of Mr. Begger to “hammer out 5,000 news articles.” Version: v1.0 | Date: 2026-06-13 | Confidential Corporate Strategy KAI.com News Front Warfare Plan | Confidential